Format it like a business letter. MS Word has a template for this.
Summarize your qualifications and tell them why they should interview you. You want to get their attention as they read it. If you have a bad cover letter, many times your resume never gets looked at.
For a general target, try three paragraphs, with the first endearing, the second descriptive of you, and the third both appreciative and including contact information. Yet don't be a slave to any format, above all use whatever works. And keep it relatively brief, they're only going to skim it initially anyway. But spelling and grammatical errors, like starting a sentence with "but", are a death sentence.
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