Eagle757shark
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Comparing Delta's potential partners
The Atlanta Journal-Constitution
Published on: 01/16/08
Delta is reportedly exploring a possible merger with United or Northwest airlines.
Here's a look at each potential marriage, as well as some pros and cons if either United or Northwest combined with Delta:
COMBINED MARKET SHARE
• Delta and United: 29%
• Delta and Northwest: 23%
COMBINED FLEET
• Delta and United: 900 aircraft
• Delta and Northwest: 811 aircraft
COMBINED REVENUE
• Delta and United: $37.7 billion
• Delta and Northwest: $29.9 billion
TOTAL EMPLOYEES
• Delta and United: 98,600
• Delta and Northwest: 76,000
KEY MARKETS
• Delta and United: Combines two largest U.S. hubs (Atlanta and Chicago) and Delta's trans-Atlantic and East Coast networks with United's Asian, Midwest and West Coast markets.
• Delta and Northwest: Combines Northwest's Asian network and Midwest presence with Delta's trans-Atlantic, East Coast and Southeastern presence.
PROS
• Delta and United: On paper, many industry experts say there is no better match.
The carrier would have truly global reach, and both operate many of the same types of jets.
• Delta and Northwest: Global reach and more opportunities to cut costs.
CEOs Richard Anderson of Delta and Doug Steenland of Northwest know each other well, which could help smooth top-echelon integration issues.
A deal between No. 3 Delta and No. 5 Northwest could be more palatable to regulators.
POSSIBLE PITFALLS
• Delta and United: Regulators could block creation of such a massive airline.
United has several unions, while only pilots are unionized at Delta, so labor integration could be complicated.
Both airlines have Rocky Mountain region hubs — Delta in Salt Lake City and United in Denver — and one or the other could be closed.
• Delta and Northwest: Like United, Northwest is much more unionized than Delta, and its unions would presumably fight to keep certification or at least seniority protections.
The two airlines' fleets do not match up nearly as well as Delta's and United's, which could pose complications.
Delta's Cincinnati and Atlanta hubs overlap somewhat with Northwest's in Detroit and Memphis.
ATLANTA IMPACT
• Delta and United: United is a larger carrier and arguably the better-known brand.
That would give it leverage to try to keep the surviving name and possibly keep the headquarters in Chicago.
Even if that happened, the Atlanta flight hub would likely remain intact, so there would be little effect on air service to the city.
• Delta and Northwest: Northwest is smaller than Delta, so it's more likely that Delta would be the surviving brand and the headquarters would stay in Atlanta.
It's highly likely the Atlanta flight hub would remain intact either way.
The Atlanta Journal-Constitution
Published on: 01/16/08
Delta is reportedly exploring a possible merger with United or Northwest airlines.
Here's a look at each potential marriage, as well as some pros and cons if either United or Northwest combined with Delta:
COMBINED MARKET SHARE
• Delta and United: 29%
• Delta and Northwest: 23%
COMBINED FLEET
• Delta and United: 900 aircraft
• Delta and Northwest: 811 aircraft
COMBINED REVENUE
• Delta and United: $37.7 billion
• Delta and Northwest: $29.9 billion
TOTAL EMPLOYEES
• Delta and United: 98,600
• Delta and Northwest: 76,000
KEY MARKETS
• Delta and United: Combines two largest U.S. hubs (Atlanta and Chicago) and Delta's trans-Atlantic and East Coast networks with United's Asian, Midwest and West Coast markets.
• Delta and Northwest: Combines Northwest's Asian network and Midwest presence with Delta's trans-Atlantic, East Coast and Southeastern presence.
PROS
• Delta and United: On paper, many industry experts say there is no better match.
The carrier would have truly global reach, and both operate many of the same types of jets.
• Delta and Northwest: Global reach and more opportunities to cut costs.
CEOs Richard Anderson of Delta and Doug Steenland of Northwest know each other well, which could help smooth top-echelon integration issues.
A deal between No. 3 Delta and No. 5 Northwest could be more palatable to regulators.
POSSIBLE PITFALLS
• Delta and United: Regulators could block creation of such a massive airline.
United has several unions, while only pilots are unionized at Delta, so labor integration could be complicated.
Both airlines have Rocky Mountain region hubs — Delta in Salt Lake City and United in Denver — and one or the other could be closed.
• Delta and Northwest: Like United, Northwest is much more unionized than Delta, and its unions would presumably fight to keep certification or at least seniority protections.
The two airlines' fleets do not match up nearly as well as Delta's and United's, which could pose complications.
Delta's Cincinnati and Atlanta hubs overlap somewhat with Northwest's in Detroit and Memphis.
ATLANTA IMPACT
• Delta and United: United is a larger carrier and arguably the better-known brand.
That would give it leverage to try to keep the surviving name and possibly keep the headquarters in Chicago.
Even if that happened, the Atlanta flight hub would likely remain intact, so there would be little effect on air service to the city.
• Delta and Northwest: Northwest is smaller than Delta, so it's more likely that Delta would be the surviving brand and the headquarters would stay in Atlanta.
It's highly likely the Atlanta flight hub would remain intact either way.