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Hot Flash -[FONT=Tahoma, Verdana, Lucida] March 19, 2007[/FONT]
[FONT=Tahoma, Ariel, Lucida]Customer Service "Downsourcing" -
Major Airlines Are Starting To See The Light[/FONT]
[FONT=Tahoma, Ariel, Lucida]Over the past 15 years, major airline systems have increasingly subcontracted aircraft, crew time, and ground customer service handling from what some still mislabel as "regional airlines." [/FONT][FONT=Tahoma, Ariel, Lucida]Customer Service "Downsourcing" -
Major Airlines Are Starting To See The Light[/FONT]
[FONT=Tahoma, Ariel, Lucida]While these entities were once independently-branded carriers, the majority today are simply in the business of selling lift and airport services under contract to major carriers. Generally, these companies make few decisions regarding where they operate, fares charged, or schedule. For the most part, they sell no seats to the general public. They are now just "Small Lift Providers," not "regional airlines." [/FONT]
[FONT=Tahoma, Ariel, Lucida]In effect, the business relationship isn't much different than other lease arrangements at major airlines. Delta leases aircraft from, say GECAS and ILFC, and it leases lift from Republic and SkyWest, too. The only real difference is that the latter two come with crews as well as airplanes. And increasingly, major airlines have also contracted out - "downsourced" - handling of their passengers at many airports to these SLPs, too. Where American or United once had their own people handling their passengers at Syracuse or at Charleston, today, those functions are often contracted out to one of their SLPs. [/FONT]
[FONT=Tahoma, Ariel, Lucida]Saves lots of money. Maybe.[/FONT]
[FONT=Tahoma, Ariel, Lucida]Cheap Customer Service Is Very Expensive[/FONT][FONT=Tahoma, Ariel, Lucida]. To be sure, replacing mainline, often unionized, agents and ramp people with lower-paid SLP new-hires represents an enormous reduction in cost. [/FONT]
[FONT=Tahoma, Ariel, Lucida]But major carriers are starting to find that in some cases it can be exorbitantly expensive.[/FONT]
[FONT=Tahoma, Ariel, Lucida]While some SLPs really do a superb job, the unfortunate fact is that in many cases this downsourcing simply tosses the airline’s passengers into a system that is staffed by low-paid kids who have not the training, the support, or the supervision to properly provide comprehensive customer service, particularly when things go off-schedule. [/FONT]
[FONT=Tahoma, Ariel, Lucida]The problem is compound - in some cases, SLPs generally don’t pay well, the training is minimal, and "customer service" gets translated into passengers too often being just processed by employees who have questionable skills to do the job. [/FONT]
[FONT=Tahoma, Ariel, Lucida]There are cases where the pay is so low that these SLPs cannot keep staff on the job more than a few months. The result is enormous customer dissatisfaction and lost future revenue for the major carrier. [/FONT]
[FONT=Tahoma, Ariel, Lucida]Big Airports. Sometimes Really Small Service. It's not just at small airports, either. In some cases, the concourses at hubsite airports where major carriers have downsourced passenger handling to their SLPs resemble Ellis Island on a really bad day. Multiple flights going out of small hold areas never designed for this type of operation. There are semi-confused consumers standing around with no place to sit. For entertainment, they can sometimes hear the agents' squawking radios revealing the inner workings – or inner confusion – of the operation. "Where's the crew for 6108?... I dunno, I just got back from lunch..." Really professional stuff.[/FONT]
[FONT=Tahoma, Ariel, Lucida]Paint The Walls? We Did That Back In The 70's. The SLP facilities at big airports are sometimes hand-me-down and clearly not a priority on the part of the major carrier. Passengers forced to schlep down filthy stairwells littered with trash, and then walk across a confused ramp often covered by the stuff that drips off airplanes and ground equipment. Then they leave their "carry-on" at the foot of the stairs, on the wet ramp, out in the rain, if they're not lucky. The whole show is almost intentionally second-rate.[/FONT]
[FONT=Tahoma, Ariel, Lucida]At smaller airports, the horror stories are legion. There are cases where passengers in line 29 minutes before departure of a 34-seat turboprop are routinely turned away because they are "late." Incidents where staff have no idea how to re-book a passenger due to weather cancellations. It is so bad that some communities are in danger of losing all air service, simply because the consumer base uses other airports, refusing to be abused locally by poorly trained airline employees. [/FONT]
[FONT=Tahoma, Ariel, Lucida]Excuses, Excuses.[/FONT][FONT=Tahoma, Ariel, Lucida] One major airline executive became quite indignant when this was mentioned at an industry conference a few years ago... "These are separate companies, and we don't have control over them..." Goody, that means you're selling seats under your name and then doing a bait-and-switch by giving the customer downsourced service on what is, when there's a complaint, not your problem. [/FONT]
[FONT=Tahoma, Ariel, Lucida]Not much has changed, either. Last December, two 70-seat United Express flights, full of United passengers, diverted to Cheyenne, Wyoming due to Denver International being closed by snow. United has no employees at Cheyenne. The airplane crew - who worked for the leasing entity, Shuttle America - ran out of time, and the passengers were left to their own devices to find hotels for the night.[/FONT]
[FONT=Tahoma, Ariel, Lucida]Passengers were effectively stranded when the next day the two airplanes flew out empty. Not us, was one of United's excuses. "That's Shuttle America..." No, that's cut-and-run service, since none of these passengers booked a seat with Shuttle America, which was just the leasing company providing the planes. (Other stories on this incident include desperate passengers calling United reservations, only to get some clown in India who had no idea where Cheyenne was.)[/FONT]
[FONT=Tahoma, Ariel, Lucida]If You Can't Afford The Table Stakes... Or there's the excuse from the SLP side that might be made - "We can't afford to pay wages and benefits that will keep employees!" Okay, if that's the case your entire business is untenable... if you can't afford employees who can do the job, then you really need to go out of business, toute suite, and stop abusing consumers.[/FONT]
[FONT=Tahoma, Ariel, Lucida]Light At The End of The Concourse.[/FONT][FONT=Tahoma, Ariel, Lucida] But this is not universal, and there are bright spots on the horizon. The poster-child for what airlines should be doing at hubs is Northwest. At both DTW and MSP, every SLP flight has a separate hold area, and in most cases, jetway boarding. From a facility standpoint, it is totally transparent with the rest of the Northwest operation. [/FONT]
[FONT=Tahoma, Ariel, Lucida]Another bright sign is that Delta has apparently thrown in the towel and decided to take over what has been one of the most egregious long-term affronts to airline customer service – the ASA Concourse C operation at Atlanta. Probably the beneficial result of the SkyWest acquisition of ASA, Delta will install its own staff to handle its passengers. Small communities throughout the Deep South should be dancing in the streets. [/FONT]
[FONT=Tahoma, Ariel, Lucida]Going forward, the trend is going to be major airlines demanding that the entities to which they sublease flying and customer service meet the same standards as the mainline carrier. This will be concurrent with the decline in the number of regional jets in operation, which is forecast to drop by almost 700 units by 2017. [/FONT]
[FONT=Tahoma, Ariel, Lucida]Final point: airline profitability is a combination of costs and revenues. When significant parts of an airline's customer service delivery is sub-standard, both of these factors go in the wrong direction. [/FONT]
[FONT=Tahoma, Ariel, Lucida]Tightening up on SLP operations could result in a lot more black ink to the bottom line. Right now, in a lot of cases, it's driving business away.[/FONT]
[FONT=Tahoma, Ariel, Lucida]Bad service is an expense they cannot afford.[/FONT]