RemaTherne
New member
- Joined
- Oct 15, 2003
- Posts
- 1
I have permission from AMACOM Books to distribute an excerpt from "The Wright Way: 7 Problem-Solving Principles from the Wright Brothers," a new book by Mark Eppler. Published to coincide with the Centennial of Flight (December 17), "The Wright Way" celebrates the contributions of Orville and Wilbur to business theory as well as air travel.
How did two high school dropouts with less than $1,000 solve the greatest problem of the century in a matter of months, when teams of well-financed scientists and engineers couldn't find a solution after decades of trying? Some credit genius or just good luck, but Eppler says it was the application of a set of problem-solving principles the Wright Brothers learned at home and honed through several business ventures. These principles are every bit as applicable to today's business problems.
The excerpt I'm distributing is called "The Heart of the Matter" and describes the brothers' insatiable curiosity and voracious reading habits. It concludes with a section called "Learning to Soar," extracting business advice about using the library, seeking guidance from mentors, and sharing research with others.
To get the excerpt, send mailto:[email protected] with the subject line "Send Wright" and I will reply with the text (and *only* the text -- NO file attachments or "opt-in mailing list" jive). Thanks.
How did two high school dropouts with less than $1,000 solve the greatest problem of the century in a matter of months, when teams of well-financed scientists and engineers couldn't find a solution after decades of trying? Some credit genius or just good luck, but Eppler says it was the application of a set of problem-solving principles the Wright Brothers learned at home and honed through several business ventures. These principles are every bit as applicable to today's business problems.
The excerpt I'm distributing is called "The Heart of the Matter" and describes the brothers' insatiable curiosity and voracious reading habits. It concludes with a section called "Learning to Soar," extracting business advice about using the library, seeking guidance from mentors, and sharing research with others.
To get the excerpt, send mailto:[email protected] with the subject line "Send Wright" and I will reply with the text (and *only* the text -- NO file attachments or "opt-in mailing list" jive). Thanks.
